1920's style of bras, underwear, lingerie and intimate apparel.
The 1920's saw a change in women's undergarments, partially brought about by the General Association for the Simplification of Women's Clothing and the commencement of the First World War.
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The 1920's saw figure emphasising, calf-length dresses which required underwear of minimum bulk, they required underwear which fitted like a second skin. Since it had become possible in the 1930's to produce long threads of elastic, the corset experienced a renaissance. Corsets no longer constricted women, they were now more flexible and more comfortable than their Victorian counter parts, even though they were a skin-tight fit.
The chemise, liberty bodice and bloomers emerged as the typical feminine undergarments of the 1920's. The bosom disappeared under the first brassières, which did not shape the bust but pressed it flat. From this time on, the corset came partially to be replaced by brassières and suspender belts and pastel coloured underwear made its first appearance.
The following decade emphasised femininity, but at the same time promoted the notorious image of the child-bearing, homely, motherly woman. The ideal female figure was once again well-proportioned, but slimmer round the hips. Essential components of an undergarment set were the new, rounded and bust-emphasising brassière, the elastic suspender belt and the figure-moulding, less restrictive corsets.
The Second World War brought with it the nylons and the first boxer shorts. A longing surfaced for the luxury of which women had been deprived for so long. A long came the voluminous skirts of the New Look and the wasp waist was back in style.
Despite all these changes the underwear industry remained conservative as suspender belts and bras were an integral part of their clothing – and teenage girls were recognised for the first time as a target group for the industry. Underwear collections tailor-made for young girls started to appear on to the market.
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